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What does it take to accomplish the impossible?

The history is full of them. The ones who dared, who challenged, who changed the world. But what does it take to shatter our limits and turn our biggest dreams into achievements? What does it take to accomplish the impossible?

For this year’s Amesto Beyond our Key Speaker, Steven Kotler, raises a series of questions for those of us who have longed for a guide to peak performance. Is profit a sole trigger for high performance?

Sveinung Jørgensen and Lars Jacob Tynes Pedersen reveal why caring for more than just profit is highly profitable, and for some the only way to stay relevant in the future. Adding social value into your business strategy will drive innovation and might even become your biggest competitive advantage.

We believe it’s all about the little things. The sum of or the consequence of your choices. That you strive to do just a little bit more, that you care. Not only about profit, but about people and the planet too. Honestly, it’s all about making good choices.